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It's Here, Amid Absolutely No Fanfare
On Monday morning, I was looking through the cooler at the gas station for Diet Cherry Coke. I've mentioned here before how much I hate aspartame, but I find the cherry flavor covers it because it's so pungent. I can't drink anything with aspartame when I'm hungry though or it will make me hungrier. But, I digress. I didn't find the Diet Cherry Coke. Instead, I found this:
Diet Coke made with Splenda and Ace K, totally free of ass-partame. It's in the cooler in the cafeteria at work too, and yet I just stumbled across it. It seems really odd to me that Coca-Cola would launch a new product with no advertising at all. The marketing blitz for C2 comes to mind...
Maybe they think this stuff will sell itself, and maybe it will. Or, maybe they are not ready to actually meet demand. I've read elsewhere that new products are being held back by a lack of capacity at the jolly old Splenda factory, so maybe it's actually in limited release and the Capital area just got lucky for once.
Posted by nicole at May 11, 2005 10:44 AM
Comments
I have noticed the recent Splenda-izing of Diet Coke here in Houston, Texas, too. It seemed odd to me, as well, that a) there has been no mention that Diet Coke has switched and b) that no one seems to have noticed and started the kind of witch hunt that began with "New Coke". Shouldn't Diet Coke taste completely different with a non-synthetic sweetener?
Posted by Gowan at June 13, 2005 03:48 AM
They haven't switched -- a lot of people love the old Diet Coke. This will be, I think, a competely separate line. If the Diet Coke "with lime, lemon, vanilla, cherry" stop selling though, they might kill off one of those.
Splenda is still synthetic in that it's made in a factory and does not occur in nature, and it does taste *totally* different than the Aspartame version.
I saw it in 12-packs of cans at a Giant in Reston and bought 2 cases.
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